Frequently Asked Questions
Straight answers to your sharp questions.
Q: How is an Accountability Partner different from a standard executive coach?
A: It's a fundamental difference in focus. Coaches give frameworks and talk theory. I keep you executing on what matters - week after week. Less advice, more output.Coaches help you draw the map; I'm in the co-pilot's seat, making sure you execute the turn-by-turn navigation to get to your destination faster.
Q: OK, but what is so special about Accountability?
It is a habit after all.
Video from "The Mindset Mentor" podcast by Rob Dial.
Q: My calendar is already a disaster. Is this just another meeting?
A: This is likely the only meeting on your calendar that is 100% dedicated to making the rest of your hours more productive. 30 minutes a week prevents a bad board update that costs millions.
Q: Can't I do this with my co-founder, mentor, or investor?
A: You can, but it's rarely as effective. Your co-founder is in the weeds with you, sharing the same biases and blind spots. Mentors are great for high-level advice, but they don't have the context or consistency to track your weekly execution.
Your investors are fantastic for strategic advice, but you can't be 100% transparent with them about your fears and challenges.
I have no internal politics, no emotional stake in your decisions.
Q: I've never used a coach before / I'm not a 'coach' person.
A: Great, because I'm not a coach. I'm a founder just like you. I don't have a cheesy framework; I have scar tissue. This is a practical, founder-to-founder partnership focused on execution.
Q: Things are too crazy right now. Maybe next quarter.
A: My service is built for when things are crazy. Waiting for things to calm down is like waiting to see a doctor until you feel better. The chaos is the signal that you should start now.
Q: I can just read books or listen to podcasts for this.
A: Absolutely, and you should.
But building a company is hard. It is not a video game, and there is no cheat guide. Nobody can tell you how to get to the maze. There's no guidebook to being Michael Jordan.
Q: What if procrastination is my real problem?
A: Then you’re exactly who I work with. Procrastination isn’t laziness, it’s drift. I bring structure, consistency, and consequences so the important work finally gets done. No shame, no excuses, just traction.
Q: Why not just use an AI accountability app like "CoachCallAI"?
A: AI can text you three times a day, but drift isn’t about missing tasks; it’s about subtle shifts in focus, lies founders tell themselves, and blind spots AI will never catch.
Q: Frankly, my board wants to see money spent on growth.
A: This isn't a "personal service"; it's a direct growth investment. The ROI is avoiding the catastrophic costs of inaction and misdirection. This isn't theory; it's a tangible impact on your P&L.
Q: Why is this worth the cost?
A wasted sprint costs $20K. A missed quarter can sink a round. My fee is a fraction of that and saves you from both.This is a monthly, no-lock-in commitment designed to be a significant, yet accessible, investment for post-seed founders ready for relentless execution.
Q: Why should my VC care about this?
A: Because they don’t want excuses, they want board-ready traction. I make sure you show up to board meetings with progress, not noise.
Q: What do you mean by "board-ready traction"?
A: You walk into board meetings with evidence, direction, and control, not spin. Which most of the time means:1. Consistent movement in key metrics — MRR, activation, or pilot-to-paid conversions improving week over week.
2. Repeatable wins — a clear pattern of customers buying for the same reasons, showing product-market motion is real.
3. Operational clarity — a sharp GTM story, clean dashboards, and a 90-day roadmap the board can actually trust.
Q: What’s distinct about your method, and why does it work faster?
Outcome-first: every weekly objective must be measurable and customer-facing. No vanity metrics.
Founder-to-founder peer: I’ve been in the same chair and still am. Certainly, your VC will push someone with 30+ years of corporate experience, mostly with low value, since it is challenging to understand them in the first place.
Relentless Prioritization. Most people confuse motion with progress. That often means protecting the "Important+Not Urgent" work that actually drives growth. We don’t just talk about priorities. I’ll push you to translate them into weekly, measurable outcomes.
Q: How do founders feel after working with you?
A: Based on the feedback I have collected:Relieved. Focused. Confident.1. They stop carrying guilt for missed goals and start building momentum that they can defend.
2. They know exactly what matters this week and can finally breathe without losing their edge.
3. They regain the trust of the board and lead it, instead of being subservient.
Q: Who is this really for?
A: Any founder, first-time or experienced, who’s entered the danger zone between raising capital and delivering results.
It’s the same pattern every time: momentum slows, focus scatters, and board confidence starts to slip. Once that spiral begins, it’s brutal to reverse.
Q: Is everything we discuss confidential?
A: Our relationship is built on absolute trust. So you can admit mistakes here before they show up in the boardroom.
What we discuss never leaves our conversations. Full stop.
Q: What is your policy if I need to miss a weekly session?
A: You're a founder; I know that unavoidable, high-stakes situations arise. With at least 24 hours' notice, we can reschedule our session for another time within the same week. The key to our success is consistency.
Q: How do I know you're the right person?
A: You don't yet. That's why we start with a single month. If at the end of 30 days you don't feel you have more clarity and control over your business than ever before, we shake hands and part ways. No long-term commitment.